Can We Trust What We See?
The Emerging Standards for Verifying Authentic Media in the Age of AI
As generative technology rapidly improves, the line between real and synthetic content blurs. But a new wave of industry-backed standards—like Adobe's Content Credentials and the open C2PA framework—are building a path back to trust. These systems embed tamper-proof metadata at the moment of capture, allowing any viewer to verify the authenticity of photos and videos. With support from camera makers like Leica and Nikon, and major tech players like Microsoft and Adobe, we're entering an era where real media can prove itself—cryptographically. Authenticity may soon become as essential as the image itself.