Background & Inspiration

How did you first discover Midjourney, and what drew you to AI-generated art?

I started working with Midjourney in August 2022, when the images were still quite rudimentary—rough around the edges but full of potential. Even then, it was clear that this was the beginning of something transformative. Since those early days, I’ve found myself sacrificing sleep for the sake of discovery—or maybe I’ve just learned how to dream a little quicker.

Who or what are your biggest artistic influences, both in traditional and AI art?

It’s difficult to pinpoint any singular influence—working as an art director means drawing from an expansive canvas of inspiration. Every project unfolds as its own unique journey, shaped by everything from traditional and modern art to photography, music, film, culture and literature. In truth, anything that sparks creativity is fair game.

How has your artistic journey evolved since incorporating Midjourney into your practice?

AI has transformed the way I create. It’s no longer about following the same familiar process, but rather about embracing a new perspective and using the technology to enhance my vision in ways I couldn’t before. It’s now woven into both my professional and personal work, seamlessly pushing me to re-imagine the boundaries of what’s possible.

Creative Process

Can you walk us through your typical workflow when creating a piece with Midjourney?

My workflow with Midjourney, as with everything I create, always starts with the idea. The concept is what guides the process. I use the platform’s prompts and features to shape the outcome, but it’s always the idea steering the execution, never the reverse. From there, it becomes a matter of experimentation—tweaking, testing, and refining with Midjourneys modifiers. Rarely does perfection emerge on the first pass; it’s a process of iteration and discovery until the result fully takes shape.

How do you approach prompt crafting? Do you have any specific techniques or strategies?

Each project has its own rhythm when it comes to prompt crafting. At times, the most effective approach is to map out every detail—much like a film treatment—covering action, environment, lighting, composition, and beyond. Other times, a simple visual reference or sref is all it takes to set things in motion. There’s something liberating about having multiple ways to approach an idea, giving each artist the freedom to choose what best serves both them and the project.

Do you use any style reference codes from the Dream Prompts website? If So, which are your favorites?

The style reference codes from Dream Prompts are growing rapidly, each with a description as evocative as a fine wine. I’ve tried a few and found them intriguing, and I plan to explore them further as part of my process.

Artistic Vision

How would you describe your unique artistic style when using Midjourney?

As an art director, I avoid committing to any single style. Each project demands its own unique visual language, tailored to the idea at hand. That’s the beauty of working with Midjourney—there are no limitations, no single approach. It’s all about exploration and experimentation. We’re at the very edge of a new visual landscape, with potential that is only starting to reveal itself.

Technical Insights

Can you share any tips or tricks you've discovered for achieving specific effects or styles?

One tip is to do your research—it can make all the difference in finding the right visual solution. For instance, if you’re working on something inspired by the Renaissance, immerse yourself in the language of the era. Explore museum websites or dive into fine art books to absorb the terminology and nuances of the style you’re aiming for. It’s about grounding your creativity in the right references to guide the result.

Impact and Future

What excites you most about the future of AI-generated art?

The future of AI-generated art is exhilarating because it’s reshaping creativity in ways we’re only beginning to grasp. It pushes us so far beyond traditional boundaries that the concept of ‘thinking outside the box’ becomes obsolete—soon, we may not even recognize the box, if it still exists at all.

Artistic Philosophy

What do you say to critics who argue that AI-generated art isn’t “real” art?

We shouldn’t restrict the definition of art—our goal should be to expand it. While AI-generated art has sparked debates around what constitutes ‘real’ art, I see it as just another evolution in art’s long history. Movements like the avant-garde and conceptual art once challenged the status quo, but ultimately enriched our understanding of creativity. Traditional forms like painting didn’t disappear; they adapted and thrived. In the same way, AI art pushes the boundaries of imagination and expression. Whether or not we fully embrace it, there’s no denying that AI is reshaping the future of art. Only time will reveal its true impact.

Collaboration and Community

How do you engage with the Midjourney community, and what value do you find in it?

The AI community, especially on LinkedIn, has been a constant source of inspiration. It’s like a gathering of curious minds, where ideas flow openly, and collaboration feels natural. The energy is infectious—everyone eager to share, learn, and explore together. That sense of community keeps me motivated and pushes me to keep evolving my work in unexpected ways.